CASE STUDY AFTERPAY IQ LAUNCH

CUTTING THROUGH THE NOISE WITH A BOLD PRODUCT LAUNCH VIDEO

In an oversaturated space of AI competitors, I created a launch video for Afterpay’s AI-powered platform, ‘IQ,’ that left the client thrilled. Here’s how I cut through the noise with a compelling story that made their product stand out.

CHALLENGE

Afterpay needed a launch video for ‘IQ,’ their AI-powered platform designed to help brands optimize spending with precision. The problem? The AI space was crowded, and they needed a video that would make IQ shine.

Simply showing the product visuals wasn’t enough. The challenge was to take these elements and turn them into a story that would captivate, inspire, and make the tech feel accessible.

SOLUTION

I didn’t just animate their product elements—I transformed them into a story that not only explained features but made AI-driven insights feel exciting, fast, and essential for brands.

I designed sleek, modern motion graphics that brought the platform’s power to life. The animations emphasized IQ’s ability to optimize spend in real time, making complex data feel intuitive and actionable.

OUTCOME

The video hit the mark. It didn’t just explain IQ—it made it look like the game-changing tool it was. Afterpay was thrilled with how the video captured the essence of their platform while standing out from the AI crowd.

In the end, we delivered a launch video that positioned Afterpay IQ as a must-have solution, cutting through the noise and making a lasting impression.

Credits

Agency
Lighthouse Creative Group

Creative Director
Axel Gimenez

Strategic Creative that delivers results

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