CASE STUDY AMAZON PAY

EVOLVING A BRAND, DRIVING EFFICIENCY, BUILDING TRUST AND ENGAGEMENT

Over four years, I shaped the look and feel of Amazon Pay, driving their brand forward with bold campaigns and fresh visuals. From evolving their identity to tackling last-minute challenges, I boosted their presence and kept them at the forefront of their audience’s mind. Here’s how I became their trusted creative partner.

CHALLENGE

Amazon Pay needed a cohesive brand identity that could keep up with their evolving product offerings. They wanted stronger engagement and better awareness, but the challenge was staying consistent across platforms while keeping things fresh.

On top of that, Amazon prides itself on being efficient with both budget and time, so I developed several innovations that allowed us to squeeze the most juice out of a creative concept and execution.

SOLUTION

As their trusted creative partner, I didn’t just design campaigns—I became a trusted problem solver and innovator, ensuring the brand could adapt to new opportunities and overcome challenges.

Throughout our partnership, I worked with Amazon Pay to evolve their brand’s look, keeping it consistent, fresh, engaging, and scalable across platforms.

I looked beyond the brief. Whether it was finding new ways to streamline production or quickly adjusting creative strategies, I made sure that every creative idea drove the brand forward.

OUTCOME

Together, we built a bold, scalable brand that grew with Amazon Pay. Each campaign boosted their visibility, kept them relevant, and left a lasting impression.

The result: a brand that evolved with their audience, staying fresh, impactful, and efficient across every touchpoint.

Credits

Agency
Lighthouse Creative Group

Creative Director
Axel Gimenez

Strategic Creative that delivers results

Let's Chat
I’ll get back to you within 24 hours so we can start a conversation about your needs, challenges, and how AGBK can be the right solution for your goals. Think of it as reaching out to a trusted friend who’s ready to listen and offer thoughtful, creative solutions.

axel@agbk.nyc