CASE STUDY ARE YOU GOOD TO VOTE?

EXTREME ENGAGEMENT WITHIN A SHORT TIME PERIOD

In just three weeks, I turned 300,000 Instagram followers into registered voters for Headcount’s ‘Are You Good to Vote?’ campaign. Here’s how I did it.

CHALLENGE

Star power and big prizes aren’t enough. With only eight weeks left to the U.S. Presidential election, Headcount and The Lede Agency weren’t converting Instagram followers into registered voters.

Even with the star power of Ariana Grande, Sabrina Carpenter, Ellen Pompeo, and others, plus VIP concert and movie premiere packages as prizes, the message wasn’t standing out in crowded social feeds.

SOLUTION

I came on board not just to design, edit, and animate posts, but to create stories that would feel authentic to each celebrity while driving the Headcount message home. Each post had to grab attention instantly while maintaining the personal tone of the celebrity, whether it was Ariana Grande’s bold aesthetic or Ellen Pompeo’s down-to-earth vibe.

To achieve this, I focused on clean layouts punctuated with popping animations, and messaging that aligned with both the celebrity’s style and Headcount’s goal. My designs had to work in a fast-paced social environment, ensuring they weren’t just seen but interacted with.

Ariana-Grande-Headcount-Billboard-Article

OUTCOME

The results were clear: we reached millions of followers across celebrity accounts, driving over 300,000 voter registrations. The campaign became one of Headcount’s most successful efforts, with content tailored to each celebrity’s audience.

Credits

Agency
The LEDE Company

Director, Impact
Samantha Kagan

Sr. Manager, Impact
Lauren Crimmins

Creative Director
Axel Gimenez

Strategic Creative that delivers results

Let's Chat
I’ll get back to you within 24 hours so we can start a conversation about your needs, challenges, and how AGBK can be the right solution for your goals. Think of it as reaching out to a trusted friend who’s ready to listen and offer thoughtful, creative solutions.

axel@agbk.nyc