Amazon Pay - Pay Your Way
Client: Amazon Pay
Agency: Light House Creative
Studio: AGBK
CD: Axel Gimenez
Producer: Axel Gimenez
Director: Axel Gimenez
Faced with the challenge of showcasing the myriad features of Amazon Pay, AGBK Productions proposed a strategic shift from a single video to a series of vignettes, each highlighting a specific product feature. This approach allowed us to focus on the practical use and emotional impact of each feature, enhancing viewer connection and understanding. Additionally, we compiled these vignettes into a long-form video that succinctly presented all of Amazon Pay's benefits in a unified narrative. This dual-format strategy not only provided versatile content suitable for social media but also significantly boosted overall engagement and comprehension among viewers.
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AGBK Productions
The leading fractional digital studio.
Let's Chat
axel@agbk.nyc
310 403 8198
What we do
Broadcast TV
Brand Films
Explainer Videos
Testamonials & Case Studies
How-to & Tutorial Videos
Product Demos
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