AMAZON PAY
HOLIDAY GIFT GUIDE
Amazon Pay approached AGBK Productions to produce a series of unboxing videos for their holiday gift guide. Originally planned to be shot in a conference room, we recommended a cozy living room set to better capture the festive spirit. Utilizing real Amazon employees as participants, we created a warm and comfortable environment that encouraged genuine reactions during the unboxing of products. This attention to authenticity and atmosphere led the series to become Amazon's highest-performing video campaign of its type, significantly boosting awareness and engagement for Amazon Pay and its partner brands during the crucial holiday shopping season.
CASE STUDY
Over four years, I shaped the look and feel of Amazon Pay, driving their brand forward with bold campaigns and fresh visuals. From evolving their identity to tackling last-minute challenges, I boosted their presence and kept them at the forefront of their audience’s mind. Here’s how I became their trusted creative partner.
Credits
Agency
Lighthouse Creative Group
Axel Gimenez
Writer
Producer
Client Lead
Director
Cinematographer
Audio Engineering
Creative Direction
Design
Video Editing
Animation
Color Correction
Music Supervision
Audio Mixing
Strategic Creative that delivers results
Let's Chat
I’ll get back to you within 24 hours so we can start a conversation about your needs, challenges, and how AGBK can be the right solution for your goals. Think of it as reaching out to a trusted friend who’s ready to listen and offer thoughtful, creative solutions.
axel@agbk.nyc
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