AMAZON PAY
PAY YOUR WAY
Faced with the challenge of showcasing the myriad features of Amazon Pay, AGBK Productions proposed a strategic shift from a single video to a series of vignettes, each highlighting a specific product feature. This approach allowed us to focus on the practical use and emotional impact of each feature, enhancing viewer connection and understanding. Additionally, we compiled these vignettes into a long-form video that succinctly presented all of Amazon Pay's benefits in a unified narrative. This dual-format strategy not only provided versatile content suitable for social media but also significantly boosted overall engagement and comprehension among viewers.
CASE STUDY
Over four years, I shaped the look and feel of Amazon Pay, driving their brand forward with bold campaigns and fresh visuals. From evolving their identity to tackling last-minute challenges, I boosted their presence and kept them at the forefront of their audience’s mind. Here’s how I became their trusted creative partner.
Credits
Agency
Lighthouse Creative Group
Axel Gimenez
Writer
Producer
Client Lead
Director
Cinematographer
Creative Direction
Design
Video Editing
Animation
Color Correction
Music Supervision
Audio Mixing
Strategic Creative that delivers results
Let's Chat
I’ll get back to you within 24 hours so we can start a conversation about your needs, challenges, and how AGBK can be the right solution for your goals. Think of it as reaching out to a trusted friend who’s ready to listen and offer thoughtful, creative solutions.
axel@agbk.nyc
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