CASE STUDIES
A deeper look at the work — and the results. These case studies unpack the strategy, creative process, and real-world impact behind select projects. From brand launches to social campaigns, see how thoughtful design and storytelling helped move the needle.
AMAZON PAY
Modernized their brand identity to strengthen customer trust and loyalty.
HEADCOUNT
Registered over 300,000 new voters in just three weeks with a creative earned social campaign.
AFTERPAY IQ
In an oversaturated space of AI competitors, I Created a launch video for Afterpay’s AI-powered platform, ‘IQ,’ that left the client thrilled.
"The team has loved partnering with you and all the work you’ve done has had such a tremendous impact (more than 300K actions/registrations from our campaigns alone – wow). I know there’s been a lot of shifting sands as this client is chaotic and there are so many stakeholders feeding in, so it has meant a lot to Lauren and to all of us that you’ve been such an effective, responsive and all around great vibes partner. THANK YOU."
Jackie Murphy
Chief Impact Officer, The Lede Company
"Axel is great to work with he is professional and talented. He has done great work on a variety of projects for us including photoshoots, videos and animation. We can always count on him, he is easy to work with and is very accommodating even on the toughest deadlines."
Pilar M. Belhuemeur
Greater Than One, Partner, Executive Creative Director
"I have worked with Axel for a couple years now. Our clients consistently requested him back and always said that he was a great asset, providing great creative and development skills to their projects. I recommend him strongly!"
Jenny Tieman
R/GA, Director, Creative Recruitment
"Your work is impeccable and allows us to present ourselves as serious agency players. And, you're just fun to hang around with. I am glad Sam introduced us."
John Hazard
Co-Founder, Chief Content Strategist, Lighthouse Creative Group
"My team and I have worked directly with Axel the past few years on creative client needs. Axel always delivers on all projects in an extremely quick turnaround time while still producing high quality work. He’s a pleasure to work with, provides creative suggestions based on his expertise as needed, and is always willing and able to jump on a request, even if it’s last minute. I would highly recommend Axel and hope to work with him on future projects!"
Samantha Albright
Edelman, Senior Vice President
"The process of filmmaking is killer hardware and bleeding edge software, ingenious apps and countless updates, but the POINT of filmmaking is to connect emotionally to the audience, where the skill set required to ignite the imagination and delight the eye is in no way digital.
Axel Gimenez literally holds that mastery in the palm of his hand; he handles a camera as a part of his consciousness, with a confidence that honestly represents his natural talent. His participation in a project smooths the path from your finished storyboards to your final edit, as he is able to render what's in his eye and offer it to your own, creating premium content from any budget or circumstance. "
JD Michaels
BBDO New York, EVP Director Creative Engineering
Strategic Creative that delivers results
Let's Chat
I’ll get back to you within 24 hours so we can start a conversation about your needs, challenges, and how AGBK can be the right solution for your goals. Think of it as reaching out to a trusted friend who’s ready to listen and offer thoughtful, creative solutions.
axel@agbk.nyc
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